Target Audience Research: Bethany Volante

A target audience is a group of people at which a product is aimed.

I used YouGov.co.uk to research into two of my favourite films from two of my favourite film genres.


Clueless (1995)

Genre: teen drama, coming-of-age.

Target Audience Profile...

Age: 25-39

Gender: female

Social grade: ABC1

Hobbies/likes: arts and crafts, board games, films and celebrities

Personality: eats junk food, spends free time relaxing, gets all their information online

Brands they use: ASOS, Diet Coke, Boots, New Look, Netflix

Entertainment: Destiny's Child, Zooey Deschanel, Twilight, Paul Rudd, F.R.I.E.N.D.S

Captain America: the First Avenger (2011)

Genre: action, superhero.

Target Audience Profile...

Age: 40-54

Gender: male

Social grade: ABC1

Hobbies/likes: watching films, science, video games.

Personality: telly addict, finds toilet humour funny, spends money on music, cynical investor

Brands they use: Galaxy, Sony, ASUS, Lloyds Bank, Peugeot

Entertainment: Anthrax, Robert Downey Jr., Supernatural, Avengers Assemble, Tim Curry