BFI Research - Genre Chapter 4
The three most successful genre in the UK in 2013-2014 were Animation, Comedy and Action whereas the least successful genres were Romance, Documentary and War.
The genre that released the most films that year was Comedy with 153 releases. However, with only 33 releases, Animated films managed to make £246.5 million in revenue and Comedy only profited £158.2 million. Action also released 47 genres.
With the data above, it tells us that the film production does not always equate to revenue. This is to say that the more films that are released in a genre, it will not always generate more profit. As well as this, whilst certain genres do get more profit (e.g Animation), some genres fail to make a mark with audience meaning that the film doesn't generate a buzz around the film.
Audience Chapter 15
A large proportion of cinema admissions in the UK were people aged 15-24 with the most notable film among this age group being 'The Hangover Part III'. On the other hand, the film most popular among over 50s was Drama/Comedy film 'Quartet'.
Popular genres differ according to gender. For example, the genres most popular with men were Thriller, Action and Comedy whereas for women, it was Romance, Comedy and Documentary. As well as gender, popular films differ according to age groups. For example, the most popular films among 7-14 year olds were One Direction: This Is Us, Wreck-it Ralph and Despicable Me meaning that this age group favours pop culture documentaries and animated films than other genres.
Animated films were popular among 35-44 year olds suggesting that they favour more family friendly films so that they could take their children to see the movie.
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